Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Top CMOs say Gen Z still engages deeply with brands that feel real. Data shows AM/FM radio can be a key way to get Gen Z ...

Troy Dannen saw what most Nebraska fans did Saturday. He felt the same emotions afterward too. The NU athletic director went home after the Huskers’ 30-27 loss to Michigan with adrenaline to burn.

Google has refreshed its Ads scripts documentation to make it easier for advertisers and developers to build, test, and customize automations. Why we care. Scripts help advertisers save time and scale ...

The latest report from AdEase shows that McDonald’s was the most active advertiser on the radio during the week of September 15 to 21. The QSR racked up a 8,057 total occurrences of its ads for its ...

A screenshot from Sydney Sweeney’s controversial ad that has since been deleted from American Eagle’s social media. (American Eagle) As much as the news media serves to inform the public, we’re also ...

The AD ServiceAccount Manager is a powerful PowerShell script and tool designed to streamline the management of service accounts in an Active Directory environment. It simplifies the creation, ...

Liqud Oxygen Allegedly Defaults on $150,000+ Of Cheap Radio, Streaming Ads. West Palm Station Charging Just $10! PALM BEACH COUNTY, FL (BocaNewsNow.com) (Copyright ...

Five days a week, from dawn to dusk, U. S. radio networks carry some 60 serials. Designed to provide U. S. housewives with aural escapism, they account for about half of all radio time sales. They are ...

A former advertising representative for Cherry Creek Radio in Missoula pleaded guilty on Tuesday to stealing more than $10,000 in sporting goods from clients and selling the property on eBay. Kevin F.

A majority of radio listeners queried by an audio research firm are more likely to click a social media link advertising a product or service if they had heard it advertised on the radio. That’s the ...

MrBeast, Colin & Samir, Ryan Trahan and Dude Perfect are among the creators expected to unveil content slates at the first Spotter Showcase event later this month. By Alex Weprin Senior Editor A ...