When done correctly, advertising can launch new products, or persuade consumers to re-think an existing brand. All successful campaigns need a catchy slogan summarizing the product's distinctive ...

Semantics is the study of the meaning behind words and phrases. The study of semantics focuses on how words relate to each other and to how the listener decodes the message. Advertisers who employ ...

Ever try counting Heinz Ketchup’s supposed 57 varieties? Turns out the famous slogan was always a long-running sham. KDKA-TV in Pittsburgh reports that company founder H.J. Heinz came up with the “57 ...

Advertising legend and creator of the iconic Nike slogan, "Just do it" Dan Wieden died last week at the age of 77, leaving behind a legacy that changed the industry forever. Last week, the marketing ...