No one wants a cheery greeting before their first cup of coffee, so it's nice that this latest spot from Starbucks Coffee Company offers both at once. Reintroducing the brand to the world, Hello Again ...

Attorney General Andrew Bailey takes aim at the coffee giant’s diversity policies, accusing the company of racist and ...

Starbucks recently made headlines by confirming it will cut 30 percent of its menu offerings. On the surface, this might seem ...

"Top 10s delivers expertly crafted videos featuring in-depth analysis, exclusive visuals, and engaging infographics on a ...

Starbucks mission for 'every cup' being 'crafted to brighten your day' has caused backlash among employees and customers ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Starbucks’ first-quarter earnings marked a promising start under the leadership of CEO Brian Niccol, despite ongoing challenges in key metrics such as comparable ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs of the struggling coffee chain benefiting from CEO Brian Niccol's efforts to revive demand.

Niccol's goal is that Starbucks "gets back" to its identity as "a welcoming coffee house where people gather and where we serve the finest coffee handcrafted by our skilled baristas." The chain is ...

Changes at Starbucks might remind customers of the chain of the old. Beginning Monday, several policies are returning to Starbucks’ locations in United States and Canada — part of CEO Brian Niccol’s ...

Many mainland coffee outlets do not have in-shop bathrooms, but move to banish non-paying customers in US still stirs fears over China policy The coffee chain Starbucks' latest policy to bar ...