Farr, author of The Storyteller’s Advantage: How Powerful Narratives Make Business Thrive, argues that leaders who master the ...

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Telling the same story in different ways can change the brain networks that the listener uses to form memories ...

Brain imaging showed that these two types of narratives activated distinct memory networks, which later predicted how well ...

Researchers found that different storytelling strategies, focused on either conceptual or perceptual details, can influence ...

In a world saturated with stories—from ancient myths to TikTok clips—narratives knit together emotion, memory, and meaning. A ...

Does the way a person hears about an event shape their recollection of it later? In a new JNeurosci paper, Signy Sheldon and ...

We all live stories,” Hyde Park Storytelling co-founder Matthew Stoner says simply. “I love listening to people’s average day, my friends and my family. I love hearing about what they’re doing and all ...