Put aside your AI skepticism for a moment and applaud the fact that at least one tech company isn't stealing or infringing artist copyrights.

Adobe has introduced a new product that will charge around A$0.82 per video generated using artificial intelligence. The ...

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

Adobe's model differs from its rivals because it is geared toward generating clips that will fit into how film and television ...

Adobe's been teasing Firefly video for a while, but until today, its only publicly available generative AI video tool was ...

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

For the Firely AI-powered image generation tools Adobe is focused on leveraging its existing toolsets to make integrating ...

Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI ...

Creators concerned with losing access to TikTok's CapCut this spring should check out these potential alternatives.

Welcome to Tooltip Tuesday for Adobe Premiere Pro on ProVideoCoalition. Every week, we will share a new tooltip to save time ...