Put aside your AI skepticism for a moment and applaud the fact that at least one tech company isn’t stealing or infringing ...

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

The way we communicate has come a long way since then, but people’s love for stories is as strong as ever, especially when ...

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for ...

Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as the company takes ...

Adobe Inc. introduced a new product that will charge about 50 cents per video generated by artificial intelligence, seeking ...

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

Adobe has lifted the wraps off what it’s calling the “only generative AI video model that is IP-friendly and commercially ...