If you've stepped into a coffeeshop in the last few years, you've probably seen some form of matcha on the menu. Interest in matcha has been steadily on the rise over the last few years — experts ...

Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic marker of identity.

Fact checked by Nick Blackmer If you’re a tea lover, chances are you’ve probably tried green tea and matcha. Though they’re ...

Matcha has become a test of masculinity, a focus of women's health research and a testament to the influence of social media.

Both matcha and green tea come from the leaves of the Camellia sinensis plant, but there are key differences between how the two are manufactured. Green tea leaves typically undergo a simpler growing ...

Cup of Tea, a Thai cafe specializing in matcha tea, is now open in downtown Spartanburg's Montgomery Building. The eatery ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters.

The best matcha brands to buy in 2025, from ceremonial-grade powders to ready-to-drink cans - Here’s where to find the best ...

Matcha lattes are really having a moment right now, but coffee chain Dutch Bros' version is a big letdown for customers. Here ...

Matcha seems to be everywhere these days — in lattes, cakes, smoothies and even beauty products. If you want to try it at home, finding the best matcha teas helps ensure a good experience, because low ...

It’s a common question: Is matcha just green tea in powdered form? Not quite. Green tea has been a perfumer’s favourite for ...