Nobody needs to tell Thoroughbred breeders and owners about the financial demands associated with their commitments. Partnerships and microshares have become popular for a reason—they help reduce ...

Tamagotchi meets Churchill Downs in one of sports’ newest cryptotrends, Zed Run. The online game, which has generated hype and consternation in equal measure, allows for digital horse ownership, as ...

A new online game allows for players to get into the virtual horse business. Called Zed Run, the platform allows for participants to race, trade, and even breed their own digitized steeds. Run by an ...

Yahoo Racing is powered by Motorsport Network, providing expert reporting, analysis, and insider access across the world’s top racing series. With more than $30 million in sales of digital racehorses ...

Imagine the Kentucky Derby taking place 30,000 feet in the clouds above a Tron-like digital world, where purse prizes are paid in a futuristic currency called Ethereum. No, this isn’t the plot to a ...

The Kentucky Derby, awash in almost 150 years of tradition, will unfold on Saturday with its usual spectacle of muscled thoroughbreds, fashionable gentry in the grandstands, and drunken degenerate ...

Popular beer manufacturer Budweiser has teamed up with Zed Run to deploy tokenized Clydesdale draft horses in its virtual NFT-based horse racing and wagering game. The latest move from Budweiser adds ...

University of Kentucky basketball players will get paid by FTX, Drue Kataoka to fight racism with NFT auction, WeMeta lands a $1.1-million investment, and NFT racehorse game collaborates with new ...

Peter Chernin’s The Chernin Group has mastered building startups with great content, commerce, and community. He knows where the internet is headed next. A dozen pedigreed horses make their way down a ...

If you've ever wanted a racehorse, there's now a way to buy, race and even breed your own thoroughbred without the hassle of being a multimillionaire. Digital horse racing is one of the fastest rising ...

Brands are making their bets on the metaverse. When a virtual Kentucky Derby replaced the real thing at the height of the pandemic last year, virtual horse racing gained mainstream attention. What ...