Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Chinese search engine giant Baidu reported a 2% drop in quarterly revenue, dragged down by a slowdown in the advertising ...

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

However, since November 2023, when Apple stopped advertising on Musk's X, the platform formerly known as Twitter, a lot has ...

Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the ...

Apple was among several major advertisers, including Amazon, Disney, Comcast, Warner Bros. Discovery, and IBM, to pull out of ...

While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter. The online retail giant revealed its latest ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

Letterboxd, the fast-rising platform for movie buffs, has struck an exclusive advertising partnership with mk2, a gen ...

In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl ...