First Steps had a “just fine” debut, though it couldn’t reach the heights of DC’s Superman. Now in its second weekend, the latest entry in the MCU faced a disappointing 66 percent drop off. It’s still Marvel’s biggest hit of the year,

The Fantastic Four box office has everyone saying the sky is falling. Time to put on my professional Box Office Boy hat.

I know we're all sick of talking about the Box Office when it comes to movies, but optics and perception are important so I wanted to briefly discuss how we're looking at Fantastic Four and Superman and Thunderbolts and even Captain America Brave New World all wrong.