Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

Once one of the leading search and social marketing platforms, Marin Software announces its plan of dissolution and ...