Shortly after Taylor Swift confirmed her 12th album, The Life of a Showgirl, fans began to spot mysterious billboards in New York City and Nashville. The billboards directed listeners to a brand new Spotify playlist titled "And,

Billboards appeared shortly after Taylor Swift announced the title of her 12th era, "The Life of a Showgirl," and directed fans to a playlist.

Orange personalities are friendly, have a ready smile and a quick wit, and are fluent if not profound in speech.” Although orange seems to be at the forefront of this new Swift era—and the color dominated the discussion during her podcast appearance—the hue really only appears as a flourish on the album cover.