The rise of the retail industry as a platform for digital advertising marks a significant shift in how brands connect with consumers. As retail evolves beyond traditional brick-and-mortar stores, it has become a hub for digital engagement, offering a rich environment for personalised marketing and real-time consumer interaction, says Kevin Gray, Retail Sales Lead for Accenture, Africa.

The Dos and Don'ts of Social Media Management [Infographic] 17 Hours ago Social. If you are looking for some tips to ensure that the social media pages you are managing are top-class and that you aren't doing anything that could hinder your pages' growth, you …

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Jan 8, 2025 · As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. For brands to remain relevant and reap the rewards of this transformation, they need to focus on embracing trends and innovations and meeting the ever-changing needs of their customers, says Cheryl Ingram, CEO of TDMC (The Digital Marketing Collective).

Omadia has released its 2025 Trends to Watch report, which predicts 2025 will be the first year that streaming will outpace traditional pay TV — earning USD$213-billion compared to pay TV's USD$188-billion. Based on this, Leslie Adams, Sales Director at Reach Africa, shares key trends that will shape the South African streaming landscape in 2025.

Jan 17, 2025 · WARC has released its The Future of Media 2025 report, highlighting trends in media planning, advertising investments and the media ecosystem. WARC`s latest forecasts show that global advertising spend surpassed USD$1-trillion for the first time in 2024, and is expected to grow 10.7% this year, to a total of USD$1.08-trillion.

Dec 18, 2024 · Digital marketing expenditure in South Africa is set to surpass R500-million this year and is forecasted to exceed R850-million by 2030. Luncedo Mtwentwe, Director at Vantage Advisory, says that as the industry expands, online influencers are emerging as key economic drivers, cashing in on substantial earnings.

Welcome to media update, an online publication dedicated to reporting on the latest news and information relevant to the South African (and African) media, marketing, public relations and social media industries.. Media news. This is a media-centric space that provides relevant information for publishers, producers, journalists and media mavens.

Dec 10, 2024 · The recent wave of media house restructures in South Africa — including the sale of Media24`s distribution business, and several of its community newspapers — marks a pivotal transition in our media landscape, says Donvé Forbes, Audit Partner in Technology, Media, and Telecommunications, BDO South Africa.

Apr 4, 2024 · It's a noisy communications space out there, so getting heard can be challenging. Influencers (to an extent) hold sway, as do celebrities (Taylor Swift was Time magazine's Person of the Year in 2023). Audiences spend more time engaging with content when someone else is talking about a brand than when a brand is talking about itself.