The Isetta Story: How an Italian-Designed Microcar Saved BMW From Bankruptcy

The Isetta is an Italian-designed microcar initially manufactured in 1953 by the Italian firm Iso SpA, and subsequently built under license in a number of different countries, including Argentina, Spain, Belgium, France, Brazil, Germany, and the United Kingdom. The name Isetta is the Italian diminutive form of Iso, meaning "little Iso".[a] Because of its egg shape and bubble-like windows, it became known as a bubble car, a name also given to other similar vehicles.[8] In 1955, the BMW Isetta bec

1957 BMW Isetta 250 “Bubble Window” Not your everyday BMW — this Isetta is one of the most unique pieces amongst our collection. The 1957 BMW Isetta 250 is said to be the most rare of its kind. Known for its iconic bubble windows, refrigerator style door, and microcar size. The history behind the Isetta from the BMW archives — “BMW was on the brink of bankruptcy in the mid-1950s. Motorcycle production was declining. Luxury vehicles like the 503 and the 507 were so expensive to produce that BMW s