Great Southern Wood CEO Jimmy Rane steps down
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'Yella Fella' Jimmy Rane retains title of wealthiest Alabamian
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'Yella Fella' Jimmy Rane retains title of wealthiest Alabamian
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MSNWZDX Huntsville
'Yella Fella' Jimmy Rane retains title of wealthiest Alabamian
'Yella Fella' Jimmy Rane retains title of wealthiest Alabamian
Apr 2, 2025
MSNFOX54 News Huntsville
How Alabama’s Only Billionaire "Yella Fella" Jimmy Rane Saved His Hometown. Over the last half century, Jimmy Rane transformed his family’s backyard lumber treating plant into $1.8 billion (2021 sales) Great Southern Wood Preserving, the country’s biggest producer of pressure-treated lumber, while starring in the company’s commercials as his cowboy alter-ego “The Yella Fella”. He’s claimed a few other titles along the way: Alabama’s only billionaire, longest serving trustee of his football-craze
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FacebookDuncan Oil
Great Southern Wood board chairman Jimmy Rane announced today that Mark Callender, a 34-year veteran of the company, will be elevated to president and CEO on Oct. 1. Rane started his career as an attorney and mediated a dispute over his father-in-law’s estate, which led to him taking over a small wood treating business. A longtime fixture in Alabama business and Auburn University athletics, Rane gained additional fame as the “Yella Fella” pitch man for his company. Callender will take over daily
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