BUSINESS | MOTIVATION | ENTREPRENEURSHIP on Instagram: "At SXSW 2018 in Austin, Elon Musk joined a live conversation moderated by Jonathan Nolan, where he pivoted from tech details to a simple point about purpose. He acknowledged that the world is full of challenges, but argued that daily life can’t be only about fixing issues. People also need goals that feel inspiring—something that makes you excited to get up and build. For Musk, that “why” connects to big, long-horizon projects like making h