Nike’s new CEO told us his plans for a reset – can he pull it off?
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Nike’s new CEO told us his plans for a reset – can he pull it off?
Nike is the world’s largest sportswear brand, but after several quarters of disappointing results, its comeback plan is just beginning. Longtime executive Elliott Hill, who came out of retirement to become CEO, says he’s betting on a “return to sport” to revive the brand. In an exclusive interview at Nike’s Oregon headquarters, Hill ...
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