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YouTubeLLLLITL
Sea Cleaners & JCDecaux - Reverse Media Schedules (case study)
For decades, brands have carefully built visibility through media investment, but an unintended form of media has been growing in parallel: branded litter. Every discarded bottle, can, or wrapper becomes a negative brand impression in the real world, quietly damaging perception and reducing brand value. Research shows that exposure to branded ...
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