Amrita Rao. Meet Bollywood's national crush before the phrase even existed. Back in the pre-social media era, the only windows to Bollywood stars were film magazines and youth-centric TV shows. Amrita was already a familiar face from advertising, charming us in that delightful Cadbury Perk commercial, among others. Yet it took her debut #IshqVishk to sweep the Hindi-speaking youth like never before. As a Filmfare reader, I remember how its pages were flooded with letters from fans smitten by her